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price up

To increase the price of.
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Simply that when marketers think of pricing up, they need to think of themselves as Icarus. Their objectives may be noble, like improving profitability, being able to give their consumers a better product or experience, or being able to spend more on media, but when they get carried away in pricing up, like Icarus, they get burned.

Submitted on July 07, 2010

Additional definitions for 'price up':

price upTo calculate the price or cost of, especially when a number of components must be taken into account.
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