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hot button

A central issue, concern or characteristic, especially one that motivates people to make a choice.
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Submitted on September 01, 2009

Additional definitions for 'hot button':

hot buttonThe principal desire that a salesman needs to "hit" in order to make a sale.
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    "hot button." Phrases.com. STANDS4 LLC, 2024. Web. 21 Dec. 2024. <https://www.phrases.com/phrase/hot-button_4562>.

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